Free Research Resources
Research briefs and playbooks based on real data. Built for Filipino service solopreneurs, indie developers, and product teams building for the Philippine market. Download, share, use freely.
The Filipino Service Business Owner: A Market Research Brief
Deep research on the ₱134.7M Philippine CRM market, why 47–70% of CRM deployments fail, and the exact gap Crafty CRM fills. Includes competitive analysis and positioning playbook.
$134.7M PH CRM market growing at 13.19% CAGR
0 direct competitors in the Filipino service solopreneur niche
The real competition is Messenger + Google Sheets — not Zoho
Why 47–70% of CRM deployments in PH fail (and how to avoid it)
How to Get Your First 100 Beta Users as a Solo Filipino Developer
A 90-day, introvert-friendly launch playbook based on research across 20+ sources. Facebook groups, Taglish content strategy, give-first tactics, and the weekly 100-minute rhythm.
Exact Facebook groups where Filipino photographers + event suppliers hang out
The 5 things that make Filipinos trust a new tool (and 7 that kill trust)
90-day phased plan: 5 users → 10 users → 50 users
Why introverts actually have an advantage in the Filipino market
Mobile UX for Philippine Service Businesses: A Research Brief
10 research-backed findings on designing for 360px Android screens, outdoor use, thumb zones, touch targets, and why light mode wins in the Filipino context.
360×800px is the most common mobile screen in PH — not 390px
Minimum 44px touch targets (Apple HIG) — why it matters for outdoor users
Why light mode outperforms dark mode for Filipino service workers
Thumb zone research for 6.6–6.9" screens (most common PH device size)
More resources coming
We publish new research as we build. Follow @craftifylecrm or check the changelog for updates.